tonoïd is a microstartup* studio – it comes from french “Tonneau à idées” which means the barrel of ideas.

We all scribble ideas or problems we stumbled upon on our notes.With tonoïd, we bring them to life as bootstrapped-profitable online businesses.

* Microstartup: A nice way to describe a small business that is profitable and solve a specific problem without any external funding nor billion-dollar marketsize.

About the founder

Hey 👋

My name is Simo Elalj. I first built RefurbMe back in 2007, when I had to wake up at 2am to buy my own refurbished Macbook Pro.

Passionate about life-hacks, great UX and travel.

Currently based in Paris, France 🇫🇷


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