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tonoïd is a microstartup* studio – it comes from french “Tonneau à idées” which means the barrel of ideas.
We all scribble ideas or problems we stumbled upon on our notes. With tonoïd, we bring them to life as bootstrapped-profitable online businesses.
* Microstartup: A nice way to describe a small business that is profitable and solves a specific problem without any external funding nor billion-dollar market size.

About the Founder

Hey 👋
My name is Simo Elalj. I first built RefurbMe back in 2007, when I had to wake up at 2am to buy my own refurbished Macbook Pro.
Passionate about life hacks, great UX, and travel.
Currently based in Paris, France 🇫🇷